JobID: 391321
Johnson Service Group (JSG) is a nationally recognized Contract Engineering and Technical Staffing firm specializing in Engineering and Manufacturing. We are currently recruiting for the Head of Marketing at one of our top international machine manufacturing clients.
Responsibilities:
- Develop a marketing strategy for the North America Division in line with Corporate and Company objectives.
- Analyze marketing programs and adjust strategy and tactics to increase effectiveness.
- Directs and implements the organization's advertising and promotional activities within budgeted guidelines.
- Develop local advertising and promotional campaigns in collaboration with sales activities according to Corporate standards and guidelines.
- Oversee promotional activities at trade shows and other events to support sales and marketing programs. Coordinate with vendors and staff to ensure prompt delivery of materials and merchandise.
- Maintain relationships with media representatives and outside advertising agencies to ensure the organization's most effective messaging and positioning. Negotiate contract terms and media pricing and placement when necessary.
- Manage public relations activities, including press releases and press kits. Design and execute all targeted and customer relation newsletters, brochures, e-newsletters, direct mail, and social media Internet sites.
Qualifications:
- Bachelor's degree in Marketing, Communications, or Public Relations from a four-year college or university; at least five years of marketing-related experience and long-range planning required. Training; or equivalent combination of education and experience.
- Previous market analysis and social media experience and understanding trigger event-driven market.
- Highly organized with strong time management skills.
- Prior management experience is required.
- Knowledge and experience with Microsoft CRM and Great Plains or similar software program. Database experience. Proficiency with Adobe: Illustrator, Reader/Writer, Photoshop, and CQ5; and Microsoft Office Systems, including Word, Excel, and PowerPoint.
- While performing the duties of this job, the employee is regularly required to sit; use hands to finger and handle, and talk or hear. The employee is occasionally required to stand, walk and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. This position may require the Head of Marketing to work irregular hours and travel to trade shows and other company events and locations.
- Must be authorized to work in the US for any employer.
•* Johnson Service Group (JSG) is an Equal Opportunity Employer. JSG provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, marital status, protected veteran status, or any other characteristic protected by law.
