Senior Director of Loyalty & Customer Data responsible for leading loyalty programs, customer data platforms, and personalized marketing initiatives to deepen customer relationships and drive business growth.
Must Have skills
8+ years of experience in CRM, loyalty, or customer data management (3+ in management roles) Sales force, Cloud Kettle, SAP Business Central.Â
Strong understanding of loyalty platforms, CDPs, CRM tools, and marketing automation
Retail or Consumer Packaged Goods  industry experience (omni-channel preferred.Â
Analytical mindset with experience collaborating with data teams; requesting and analyzing data to provide insights to senior leadership.Â
Strong communication and leadership skills; ability to influence across departments
Bachelor’s degree in Marketing, Business, or related field
Nice to have skills
Experience in predictive modeling and customer analytics
Experience collaborating cross-functionally with IT, Merchandising, and Operations
Experience with lifecycle marketing strategies informed by customer behavior.
Responsibilities
Design, optimize, and scale loyalty programs to drive customer engagement and repeat purchases across multiple channels (online, mobile, in-store).
Analyze loyalty program performance and recommend enhancements to improve adoption and ROI.
Collaborate with IT and analytics teams to improve data consumption.
Partner with digital marketing and merchandising teams to develop personalized, data-driven customer experiences across all touchpoints (email, SMS, app, web, in-store).
Develop and implement lifecycle marketing strategies based on customer behavior and preferences.
Collaborate with Data teams to build and manage dashboards to track KPIs such as retention rate, customer lifetime value, segmentation performance, and loyalty ROI.
Leverage predictive modeling and customer analytics to inform strategic decisions.
Collaborate cross-functionally with Marketing, E-Commerce, IT, Merchandising, and Operations to align loyalty and data strategies with business objectives.
Serve as the voice of the customer in strategic planning and executive discussions.
