Associate Brand Manager in Bentonville, AR at Johnson Service Group

Date Posted: 2/23/2021

Job Snapshot

Job Description

JobID: 382596

JSG is seeking an Associate Brand Manager for a long-term project in Bentonville AR. The selected worker will start out remote, but it is intended to be an onsite role, candidates must be local.

Job Description:

  • Responsible for delivering Cleint’s annual benchmarks: Net Sales, Share, Profit
  • Leverage disruptive thinking and analytics to develop insight driven digital / shopper marketing programs which drive omni-channel category growth and amplify the brand message at retail. This role must stay abreast of the latest shopper trends, retailer strategies and determine the appropriate approach to optimize return on investment and drive mutual growth for retailers and Client.
  • Leads development and execution of customized Shopper Marketing strategy in partnership with the customer, cross-functional team and agency partners.
  • Leads agency briefing and manages all aspects of program development and execution, ensuring ideas are developed into high impact and cost-effective campaigns.
  • Drive Client’s Innovation pipeline with the Retailer as a key strategic JBP partner.
  • Leverages brand, consumer, shopper and retailer insights and trends to develop shopper engagement strategies for innovation, media-to-shelf, portfolio, and customer programs to engage and convert shoppers during the moments that matter.
  • Creates programs, which enable a long-lasting change in shopper attitude and behavior, unlocking category growth and brand equity growth for Client.
  • Analyze, summarize and communicate program impact, lessons learned, and incorporates learning into future programs.

Key Responsibilities:

  • Lead customer specific Shopper Marketing strategy
  • Own strategy and activation across the Clients portfolio of products – 20+ brands at (two) top customers
  • Annual budget management, with consideration of the retail partner P&L, ROI implications and strategic benchmarks.
  • Drive sales and consumption through brand-specific activations & category-driving platforms.
  • Partner with Customer Strategy/Insights to understand new opportunities to drive growth with a foundation in the Shopper Purchase Journey
  • Oversee agency team, managing deadlines and ensuring flawless execution.
  • Build customized 360-degree campaigns for Tier-1 launches.
  • Actively engage in customer meetings with merchandising, marketing, e-comm and loyalty teams
  • Steer high-visibility projects, presenting with confidence to Walmart & Client senior management.
  • Design and conduct research within Shopper Science Lab that challenge and enhance Walmart strategies.
  • Advance Client’s digital innovation by testing new media partners and understanding industry trends.
  • Champion the appropriate and effective use of the Visual Brand Language across all in store, omni channel and online retailer elements of the marketing activation plan
  • Define campaign KPIs by incorporating measurement to determine ROI and influence future activations.

Basic Qualifications:

  • Bachelor’s Degree; MBA preferred
  • Minimum 5+ years marketing experience (consumer healthcare environment preferred) CPG, Shopper Marketing Agency, Digital Marketing Agency, Media Agency
  • CPG Experience with understanding of Retail Landscape; Walmart account knowledge a plus
  • Expertise in Digital Marketing, Analytics and Measurement

• On the forefront of Media, Digital and Omnichannel trends (including Ecomm, Mobile, Social, SEO / SEM, Analytics)

  • Capable of independently leading commercial innovation
  • Ability to multi-task with excellent project management skills
  • Strategic Joint Business Planning, both short term (1yr) and long-term (3-5 year visionary planning)
  • Understanding of Shopper Marketing Agency processes

Our client is a World Leading Pharmaceutical company. Johnson Service Group has been named to the list of Largest Staffing Companies in the United States by the Staffing Industry Analysts SIA.

If you have any questions, please contact Steve Harwan at sharwan@jsginc.com

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